Tamarix Equity Partners and Pacific General Back Playa Bowls LLC

Tamarix Equity Partners, a growth-oriented private equity fund, and Pacific General Holdings, a private investment firm with cross border orientation, have made a strategic investment in Playa Bowls LLC, a healthy living-centered restaurant business.

Rob Guiliani, CEO of Playa Bowls, said “We are delighted to be partnering with Tamarix and Pacific General to fuel our growth. Their operating skills and financial acumen will help Playa Bowls execute our exciting growth plan and attract more franchisees over the coming years.”

“Rob, Abby and their team have built a remarkable business with a product offering that is right for today,” said Mark Hauser, managing partner at Tamarix. “It’s a fun and upbeat better-for-you product with locations across states in the US. We look forward to working with this high-performance team to continue their growth and innovation.”

Matthew Yoon, CEO of Pacific General, added “Our partnership with Tamarix has helped us support Playa Bowls’ growth for years to come. We are excited about Playa Bowls’ future in the United States and internationally.”

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